Virtual assistants (VAs) are no longer a luxury reserved for big corporations. In 2025, they’re a core part of how small businesses scale affordably, operate efficiently, and compete globally.
From customer support to marketing coordination, the VA landscape is booming—and the numbers back it up.
In this blog, we break down the most important statistics surrounding the VA industry in 2025—so you can make informed decisions about hiring, delegation, and remote growth.
The VA Market is Exploding!
According to market research, the global virtual assistant market is projected to grow from $6.1 billion in 2024 to nearly $19 billion by 2029, with a compound annual growth rate (CAGR) of over 27%. This massive spike is driven by:
- Increased adoption of remote work.
- Cost-cutting initiatives by Startups and SME's.
- Advances in AI tools that augment VA productivity.
Key Insight: More companies are hiring hybrid VAs—people who combine traditional skills (scheduling, communication, admin) with AI tool usage.
72% of Businesses hire VA's to Save Costs
A large majority of companies that use VAs cite cost-effectiveness as the main reason. Hiring a U.S.-based admin assistant can cost upwards of $50,000 per year. In contrast, a highly skilled Latin American VA typically earns between $12,000–$24,000 annually.
- Savings: Up to 70% on salary and overhead.
- Most Common Hiring Models: Contractor (54%), Part-Time (33%), Full-Time (13%).
The most Common Tasks Delegated to VAs
According to usage data:
- 85% of VAs handle email and calendar management.
- 72% are used for customer service and support.
- 59% manage social media scheduling and content.
- 40% assist with bookkeeping or invoicing.
- 25% are trained to use AI tools like ChatGPT, Notion AI, or Midjourney.
Pro Tip: When hiring, look for versatility. The best VAs can own more than one vertical.
The Top Industries Using VAs
Virtual assistants are not limited to tech or startups. They’re transforming operations in:
- Coaching and consulting firms (especially solo founders).
- Real Estate Brokerages and Agencies.
- E-Commerce businesses and fulfillment services.
- Marketing Agencies and Creatives.
- Healthcare and Wellness practices.
Why? These industries deal with admin-heavy work and client communication—the sweet spot for VAs.
Turnover Rates are Lowest in LATAM and Eastern Europe
While turnover is a major issue in offshore hiring (up to 40% annually in some regions), Latin America and parts of Eastern Europe show retention rates above 80% when roles are properly scoped and compensated.
Why LATAM Wins:
- Time-zone alignment with the US.
- High English proficiency in urban hubs.
- Cultural compatibility and real time collaboration.
Businesses that start with 1 VA often scale to 3+ within 6 months
Once the delegation muscle is built, most founders see the ROI and hire additional VAs to cover:
- Operations and logistics.
- Marketing Support.
- Project Coordination.
- Lead Generation and CRM updates.
The Numbers Don't Lie
Hiring a virtual assistant isn’t a risky experiment anymore, it’s a proven growth lever. The numbers speak for themselves:
- Billions in market growth.
- Massive cost savings.
- Increasing AI integration.
- Cross industry adoption.
And if you’re hiring from Latin America, you’re tapping into one of the most underutilized but highly effective talent pools in the world.
Want help finding your first (or next) virtual assistant? Book a free strategy call at allsikes.com/appointment and let’s build your team.
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